PCB Information Network Interview with our general manager

Ride the wind and waves pilot technology general manager Xu Xiangxi - an interview with Jin Long

[source]: PCB information network [author]: Fanny [date of publication]: 2013-10-14

If with Xu only a nodding acquaintance with, reunion in the crowd, may not be able to recognize his face. His presence is not particularly domineering, appearance is not particularly handsome compelling, personality gentle and polite, but slightly less quiet words. Before the interview, the author somewhat worried that this character is quiet respondents is our fear encountered a problem: to answer the one or two sentence, the late writer, do not know how many millions of dead brain cells.
The surprise is that in talking about Jin long, chatted about their team, his company's products, Xu changed the silence style, slowly opened the chatterbox, for we weiweidaolai.

Business history: There is a way out.
Jinlong technology was established in 2004, now has nearly ten years. Time went by., young Jin Long didn't grow apart from the beginning of entrepreneurship Everything is going smoothly., suffered bumps, huge impact in 2008 the global economic crisis is almost the enterprise is still immature in the collapse of the tempestuous waves in the flood. Speaking of this difficult period, Xu seems to still haunt, he told reporters that they had already set up a research and development team, R & D products are still in the crisis test and perfect stage, the expenditure of the whole company was only relying on business income to maintain, but because business affected by economic the crisis is particularly large, the economic situation has been stretched jinlong. At that time, many enterprises have adopted large-scale layoffs measures to reduce costs in order to protect the tail. Jinlong R & D funding is a big expense, in that life and death juncture, Xu has resolutely to keep the R & D team, because Xu know that they have not enough to form a strong core competitiveness, research and development and innovation is the key to the future of Jinlong they gain a foothold in the market, if cut R & D team for them, it really is a crowning calamity.
It was an extremely difficult time, with the shortage of funds, the departure of some core members, and the newly built corporate architecture...... In order to resolve the crisis, Xu they borrowed several high-rise all able to borrow money, the loan of all loans, he said with a smile: "is not an exaggeration to say that even the meals and eat a meal, wait out the teeth in the province from a few more money to emergency." At that time also Jinlong however is a young enterprise, all difficulties and hardships can only rely on all people to bite the Jin Long boil down, but also with such a stubborn interest, they will launch new products in the market, and a number of large and medium-sized enterprises and identity, Jinlong finally in that global financial turmoil survived.
To survive, we must have products with core competitiveness
Xu in the financial crisis was deeply aware of, in order to occupy a place in the market, we must have the core competitiveness of products. This product must not be nothing traditional products, but also must not be instant success cottage products, but should continue to adapt to market demand and keep pace with the times of innovative products.
Xu always admitted that the company just started the establishment, only to do some small business, is a trade oriented enterprises, and later began to launch the traditional PCB testing machine, and by 2007, it was only 800% of R & D. At the end of last year, Jinlong launched a single arm automatic testing machine. This test machine can be said to be the traditional test machine gorgeous transfiguration, the traditional test machine is coming in from the side, the other side out, the model is huge, efficiency is not high. Single arm automatic testing machine will be compressed into one side of both sides of the body, greatly reduce the working area, this is undoubtedly a big boon for PCB enterprises Cuntucunjin, and this model can be manual testing machine line with any other brand, make it automatic machine, which makes those who have already purchased a manual test the enterprise is completely zero waste to upgrade equipment. In addition, the new test machine adopts mechanical arm automatic transmission, more suitable for irregular shape of the PCB test, and the mechanical arm type plate, more stable, and according to the test data and customer feedback, this product compared to traditional products can improve the efficiency of thirty to fifteen percent, is very suitable for large batch testing. Intelligent, efficient, cost saving, moderate price...... These keywords so that this product shines brilliantly in the market, but also won the relevant patents. Jinlong Road of development, naturally become more broad, survival seem is not so difficult.
All the fruits and fruits come from the countless days and nights of hard work. Xu revealed to the author, a new product from R & D to officially launch, they spent about a year and a half, but before the official launch of the market, in order to guarantee the stability of the products, and more than six months after the repeated testing and inspection, launched in the market, they spent nearly seven months use the time to collect the views of customers, according to their opinions to make products more perfect. The new product total investment of more than four million, close to the company's total revenue of twenty percent. Xu said that the amount of research and development will be maintained in the future to maintain the company's lasting innovation.
Steer took Jinlong people ride the wind and waves
Xu made several rounds of interviews and said, "fortunately, we have taken the right direction."."
From the beginning of the Kam Lung Trading Company, to sell the traditional PCB testing machine equipment company, and then to have the main R & D capabilities, in the high-end market equipment company, has experienced several major transformation, and the success of the last transformation, is the key reason to push the Jinlong good.
In recent years, because of the vicious competition in the market, the price of the traditional test machine has been close to the cost price, and the profit becomes extremely thin. If you insist on this road, the development of space will only become narrower and even overwhelmed at the end. Therefore they Xu several core personnel will transfer the company make a prompt decision, positioning in the high-end market, began to independent research and development innovation road.
Today Jinlong proved their decision is correct, once young, frail now Jinlong has been gradually in the reign of terror in the market foothold. In this regard, Xu modest said,

After the visit, the photographer let us go to the front of the Jinlong photo, then we make a brief farewell, when Xu returned to the quiet and shy. However, who can say not articulate, but Gu people buried in hard work is not a good entrepreneur, a good leader?!